The 24 Hours of Le Mans is an iconic endurance motorsport event that has been held annually near the town of Le Mans, France, since 1923. As one of the most prestigious automobile races in the world, it stands as a pillar of the Triple Crown of Motorsport, alongside the Indianapolis 500 and the Monaco Grand Prix. The event tests the durability of racing vehicles and the endurance of participants, and is known for its rich history and the evolution of car technology it has fostered. The brand's strengths lie in its heritage, the extreme challenge it represents, and its ability to attract the world's leading car manufacturers and top drivers. The 24 Hours of Le Mans enjoys a high level of global brand awareness among motorsport enthusiasts, with its reputation for intensity and prestige making it a highlight on the international racing calendar.