7Up is a refreshing lemon-lime flavored non-caffeinated soft drink that has been quenching thirsts since its inception in 1929. As a brand, 7Up is known for its crisp, clean taste and its iconic green bottle with the red dot logo. One of its key strengths lies in its positioning as a versatile mixer in the beverage industry, as well as a standalone soda that offers a crisp alternative to colas. Over the years, 7Up has maintained a strong global presence through memorable marketing campaigns such as the "Uncola" ads and the use of the cool and witty character Fido Dido, which have helped to cement its status as a well-recognized and widely available brand in numerous countries around the world.