Abarth is an Italian racing car and road car maker founded by Italo-Austrian Carlo Abarth in 1949. Its logo is a shield with a stylized scorpion on a yellow and red background. Abarth cars are renowned for their high performance and powerful engines, often based on Fiat models. The brand's strengths lie in its heritage of racing success and its reputation for producing small cars with aggressive styling and spirited performance, appealing to enthusiasts seeking a blend of Italian sportiness and design. While Abarth may not have the global brand awareness of some larger automotive manufacturers, it holds a niche position in the market with a dedicated fan base, particularly in Europe where the brand has a strong historical presence and continues to foster community engagement through events and car clubs.