Addison Rae is a personal brand that has emerged from the digital landscape, primarily through the social media platform TikTok, where Addison Rae Easterling became one of the most followed creators. The brand's strengths lie in its strong connection with Gen Z, a demographic that highly values authenticity and relatability, both of which Addison Rae embodies. She has leveraged her social media fame to venture into various industries, including beauty with her cosmetics line "Item Beauty," and entertainment with acting roles, such as her lead in the Netflix film "He's All That." The level of global brand awareness for Addison Rae is significant among younger audiences, particularly due to her massive online following and her ability to stay relevant by engaging with current trends and pop culture.