Among Us is a popular online multiplayer social deduction game developed by InnerSloth, which gained explosive popularity in 2020, particularly due to the COVID-19 pandemic and high-profile streamers and YouTubers playing it. The game's strengths lie in its simple yet engaging gameplay, where players work together on a spaceship but must identify impostors who aim to sabotage their efforts. Its minimalist graphics and cross-platform playability have also contributed to its broad appeal. Among Us has achieved significant global brand awareness, becoming a cultural phenomenon and part of the gaming lexicon, with a diverse player base spanning various age groups and demographics. The game's iconic crewmate characters and terminology, such as "sus" for suspicious, have become widely recognized, further cementing its status as a globally recognized brand within the gaming community.