Angry Birds is a renowned entertainment brand that originated from a highly successful mobile game developed by Finnish company Rovio Entertainment. Launched in 2009, the game's simple yet addictive gameplay, featuring colorful birds being slingshot at structures to defeat pigs, quickly captured the hearts of millions worldwide. The brand's strengths lie in its broad appeal across age groups, memorable and marketable characters, and its successful expansion into various media and merchandise, including animated series, feature films, and an array of consumer products. Angry Birds boasts a high level of global brand awareness, with its iconic imagery and sounds recognized across the globe, making it one of the most recognizable mobile gaming franchises in the digital era.