Animal Crossing is a highly popular and charming life simulation video game series developed and published by Nintendo. Known for its open-ended gameplay, cute anthropomorphic characters, and real-time clock and season mechanics, the franchise has become a staple of casual gaming since its debut in 2001. Its strengths lie in its ability to foster creativity, relaxation, and community engagement, as players can customize their in-game environments, interact with quirky characters, and visit other players' islands. With the release of "Animal Crossing: New Horizons" in 2020, the series saw a significant surge in global brand awareness, becoming a cultural phenomenon especially during the early stages of the COVID-19 pandemic. The game's ability to provide a sense of normalcy and social connection during lockdowns resonated with players worldwide, solidifying its status as a globally recognized and beloved brand.