Anne Geddes is a globally recognized brand, primarily associated with its founder, the New Zealand-born photographer Anne Geddes, who is renowned for her distinctive photographs of infants and newborns. The brand's strengths lie in its unique artistic style, which often features babies posed in whimsical settings or dressed in imaginative costumes, evoking a sense of innocence and purity that has resonated with audiences worldwide. Over the years, Anne Geddes has expanded her brand to include a range of products such as calendars, books, greeting cards, and baby apparel, further cementing her status as an iconic figure in portrait photography. The brand enjoys a high level of global awareness, particularly among parents and those with an appreciation for fine art photography, due in part to the viral nature of her images and the universal appeal of her subject matter.