Ant-Man is a superhero brand that originated from Marvel Comics, created by Stan Lee, Jack Kirby, and Larry Lieber. The character first appeared in "Tales to Astonish" in 1962 and has since become a notable figure in the Marvel Universe, particularly through the Marvel Cinematic Universe (MCU) films where the role is portrayed by Paul Rudd. The brand's strengths lie in its unique concept of a hero with the ability to shrink in size while increasing in strength, offering a blend of humor, action, and cutting-edge visual effects that appeal to a wide audience. Ant-Man has gained significant global brand awareness through its integration into the larger MCU narrative, merchandise, and its presence in theme parks, making it recognizable to millions of fans worldwide. The character's relatability and the films' family-friendly approach have further cemented Ant-Man's position as a beloved and widely recognized superhero brand.