Arnold Palmer is a brand that originated from the legendary American golfer of the same name, Arnold Palmer, known for his charismatic personality and numerous golfing achievements. The brand encompasses a range of products, including a popular line of beverages combining iced tea and lemonade, a signature combination often referred to as an "Arnold Palmer." The brand's strengths lie in its association with the sports icon, which embodies qualities such as excellence, sportsmanship, and accessibility. While the brand's global awareness is not on par with mega-brands like Coca-Cola or Nike, it holds a significant presence in the United States and has recognition in the golfing community worldwide. The Arnold Palmer brand has leveraged its namesake's legacy to create a sense of authenticity and nostalgia, which resonates with consumers and fans of the sport.