Atari is an iconic brand in the video game industry, renowned for pioneering arcade games and home video game consoles in the 1970s and 1980s. Its strengths lie in its rich heritage and the deep nostalgia it holds for many gamers, with classic titles like "Pong," "Asteroids," and "Centipede" that helped shape the early landscape of electronic entertainment. The brand's logo—a stylized letter 'A' representing a mountain peak—is widely recognized, and while Atari's prominence has waned since its heyday, it still enjoys a considerable level of global brand awareness. The company has leveraged this legacy by branching into new ventures and licensing its name for various products, aiming to capitalize on the retro gaming trend and the affection for its classic era.