BSA, originally known as Birmingham Small Arms Company, is a historic British brand that once specialized in firearms, bicycles, motorcycles, and cars. Founded in 1861, BSA rose to prominence through its production of military and sporting firearms. Over the years, the brand diversified and became well-known for its motorcycles, which became iconic in the mid-20th century. BSA's strengths lie in its rich heritage, classic design, and a loyal following among enthusiasts of vintage motorcycles and firearms. While its global brand awareness has diminished since its heyday due to the decline of its core industries and the rise of competitors, BSA still holds a nostalgic appeal and is recognized among collectors and aficionados of classic British engineering. The brand has seen a revival in interest in recent years, with initiatives to reintroduce BSA motorcycles to the market, aiming to capitalize on the retro appeal and the brand's storied history.